I have never been able to switch to decaf… always had to have “the leaded”. The taste just didn’t cut it. Because of BP issues, I set out to find a decaf that didn’t taste like decaf. Yours claimed that SO (as a skeptic) decided to give it a try. I am sold!!! A good friend was over the other night and I tested it in her. After the first couple of sips, she asked what kind it was. She agreed, no decaf taste (as that is all she drinks). She took a pic of the bag…think you have a new customer!